New Era is the dynamic campaign video heralding the rebranding and unveiling of Ego Te Provoco’s latest collection, creatively directed by Orlin Bakardzhiev. Against the backdrop of a graffiti-painted warehouse, four fierce models redefine urban glamour, embodying the brand’s fearless spirit. This visual spectacle not only marks a new chapter for Ego Te Provoco but also showcases a bold fusion of fashion and attitude that’s both powerful and unmistakably fresh.