Kosta Karakashyan /
Ego Te Provoco /
New Era is the campaign video for the rebranding and new collection of Bulgarian fashion label Ego Te Provoco, creative directed by Orlin Bakardzhiev.
New Era is the dynamic campaign video heralding the rebranding and unveiling of Ego Te Provoco’s latest collection, creatively directed by Orlin Bakardzhiev. Against the backdrop of a graffiti-painted warehouse, four fierce models redefine urban glamour, embodying the brand’s fearless spirit. This visual spectacle not only marks a new chapter for Ego Te Provoco but also showcases a bold fusion of fashion and attitude that’s both powerful and unmistakably fresh.