Kosta Karakashyan /
Studio Zard /
The Creation of a Ring
A dance film that takes us behind the scenes of how Studio Zard’s jewelry is crafted and tailored to the needs of a diverse clientele.
In the creation of Studio Zard’s jewelry commercial, our production company delved into the artistry behind the brand, capturing the meticulous craftsmanship and personalized touch that tailors each piece to the diverse tastes of the clientele. The video unfolds a dance narrative featuring five exceptional dancers — a tutting artist, contemporary dancer, a waacker, a b-boy, and a house dancer. As they gracefully pass on a single ring, each adorned with a different line of jewelry, the commercial not only showcases the exquisite designs but also celebrates the universal allure of Studio Zard’s creations, embodying the brand’s commitment to diversity and individual expression.