Mercedes-Benz /
ModaSofia
H&M /
Studio A/W 2020
Director: Kosta Karakashyan
Production: Studio Karakashyan
Client: H&M
Studio Karakashyan delivered choreography and movement direction for H&M Studio A/W 2020’s collection The Refined Rebel, translating the collection’s spirit into a kinetic experience. Working closely with the campaign’s aesthetic, Kosta Karakashyan infused the visual with a charged physical language and raw energy. Movement became an extension of the garments themselves, amplifying attitude, rhythm, and rebellion.