Serdika Center /
ModaSofia
H&M /
Studio A/W 2020
Attitude, rhythm, and rebellion for the H&M Studio A/W 2020 Collection — The Refined Rebel.
Studio Karakashyan delivered choreography and movement direction for H&M Studio A/W 2020 — The Refined Rebel collection, translating the collection’s spirit into a kinetic runway experience. Working closely with the campaign’s aesthetic and soundscape, the studio infused the presentation with a charged physical language that balanced control and defiance, elegance and raw energy. Movement became an extension of the garments themselves, amplifying attitude, rhythm, and rebellion.