Commissioned for IQOS’s global Electric Dreams campaign, Studio Karakashyan created an evening-length immersive performance experience inspired by Morocco, Dubai, and the cargo karting scene of Portugal. Combining choreography, one-on-one experiences, live music performances, costume design, and interactive storytelling, each experience invited guests to engage with the destination through both atmosphere and spectacle. The performances served as narrative anchors, seamlessly connecting audiences with the event’s evolving journey as they moved through the 3 destinations.