For Mercedes-Benz at Moda Sofia, Studio Karakashyan designed an immersive performance experience built around the idea that every journey begins with a story. Guests were guided through a series of personal questions—from their dream destination to the soundtrack of their drive, before performers translated each response into a unique choreographed encounter. Blending movement, fashion, and one-to-one interaction, the experience transformed the vehicle from a display object into the catalyst for imagination, reinforcing Mercedes-Benz’s vision of driving as a deeply personal experience.